10h00 - 12h00 : Session 1

Marketing and Management Initiatives and Opportunities in Open and Collaborative Innovations

Session 1

  • Naciba Chassagnon, Professor, ESSCA School of Management :
    “Communautés créatives et innovations environnementales : résultats empiriques et perspectives théoriques”
  • Elodie Jouny-Rivier, Associate Professor, ESSCA School of Management :
    “The impacts of Co-creation on the Internal Customers’ Attitudes”.

13h30 - 15h00 : Session 2

Managerial and Organizational Economics Approach to Open & Collaborative Innovations

Session 2

  • Alessandra Colombelli, Professor, Turin Polytecnico, Matteo Tubiana, University of Turin, Italy :
    Social Capital, the Knowledge Filter and Innovative Start-ups: an Italian Evidence”.
  • Martine Huyon, Research Engineer, Triangle, Lyon 2 University, Lyon, France :
    La Dialectique Autonomie /Contrôle dans des Situations d’Innovations Ouvertes : le Cas des Pôles de Compétitivité”.
  • Orest Firsov, PhD in Economics, Grenoble Alpes University, France :
    Embracing Industry 4.0: How AI and Intelligent Automation Transform the Organization of Firms”.

15h30 - 16h30 : Round Table

with Researchers and Professionals on « Complex Innovation Processes, Openness and Intellectual Property Onitiatives »

Round Table

  • Benjamin Chow-Petit, LA MYNE, Manufacture des Idées et Nouvelles Expérimentations.
  • Elisabeth Delalande, Regional Delegate Auvergne-Rhône-Alpes, INPI (National Institute of Industrial Property)
  • Alexia Lardon, Chief Editor, Survey-Magazine.
  • Florence Lécluse, Régional Delegate, lecentsept.